Even the best
Most untrained
Successful designers often have a background in fine arts. Learning the fundamentals in drawing and illustration makes you more adept with the theory behind the elements of graphics and images. It helps you create original and evocative designs because you, more than anyone else, know how to achieve such effects.
Here are some essentials you won’t learn from
Design Theory. It may sound banal to some but there are self-professed graphic designers who don’t even know how to properly juxtapose text to graphics and arrange all elements of design in an aesthetically pleasing and functional manner. It pains to know that some clients let these mistakes pass with a shrug but behind the eyes of fellow graphic designers who know better, erring on the fundamentals is just unacceptable.
Great
Color Theory. Color experimentation makes or breaks a design. Colors evoke emotions, set moods, attract attention, and make a statement. It creates a visual ambiance. It conveys imagery beyond what you can illustrate.
Harmonious color combination is important to avoid straining the eyes of your spectator. Instead, it encourages your audience to try and find meaning on the design even if you did not deliberately inject meaning into it. The important thing is that color moves your audience because he/she perceives a message out of it.
Psychologists found out that exposing oneself to a certain color has an effect on the person’s behavior. Although these effects are somewhat subjective, there are colors that possess universal meanings. Authors of
Typography. Never say that graphic design is all about, well, graphics. There are times when you just can’t help but use text in your design especially for advertising purposes. This is why another essential knowledge you should have before navigating around
Typography involves the ability to juxtapose one font to another to achieve a certain contrast and to control the visual effects created by text blocks and empty spaces.
How some
Basic knowledge about each of these theories can already do wonders to your work. The quickest route to
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